CX / Product / Strategy
Making complex products simpler, clearer, and easier to use.
I’m a design strategist, product specialist, dog lover, and father of three. My work is AI-driven and informed by behavioral data. I help to create products, properties, and potential for some of the world’s most influential brands.
Selected work
9 projects
Intenti.co
AI-Driven Product
An AI product that reads behavioral signals and tells a salesperson what to do about them.
Ellucian
SaaS Repositioning
Rebuilding a large higher-ed SaaS site around buyer intent and a clearer product architecture.
CommonSpirit Health
Online Ecosystem
Find-a-doctor and scheduling for one of the largest nonprofit health systems in the US.
Kaiser Permanente
Service Design
End-to-end service design connecting Kaiser Permanente with patients.
Crowdbotics
Incremental Relaunch
An incremental relaunch for a platform whose site was undercutting its own credibility.
Arris Surfboard
Product Design
Making home networking hardware understandable to people who don't want to learn it.
Wripple
Product Optimization
A client dashboard redesign and design system for a premium talent marketplace.
Brookfield
Design System
A modular design system covering roughly 50 luxury properties, each with its own brand.
Lamb Weston
Brand Evolution
Updating a long-standing food brand's digital presence and B2B ordering experience.